Hey👋
I'm Lya.
Senior Product Manager &
AI Product Builder
I’ve worked in digital products since 2016 and in Product Management since 2018. I specialise in SaaS and internal tools/ERP systems. I use AI to research, analyse information and turn ideas into working solutions, connecting user needs with business goals.
Let’s talk
> what do you want to know?
My background combines product management, UX, research and design. I’ve worked on SaaS products and internal tools, from research and prioritisation through to development and launch.
I connect user needs, business goals and technical possibilities to decide what to build and coordinate delivery. I also use AI to build prototypes and features through vibe coding, supported by testing and technical review.
I’m a visual thinker. When starting a project or untangling a problem, I draw out the flows and relationships to understand them and explain them to the team.
I prioritise based on expected value, evidence, effort and dependencies. I turn those decisions into a shared plan and revisit it as we learn.
AI is my thinking and building partner: it helps me gather context, break down information, explore solutions, design and code. My responsibility is to guide that work and check that what we build solves the problem.
I’m looking for Senior Product Manager opportunities in teams where I can use AI to improve how we research, make decisions and build.
I’m in my element with SaaS and internal tools/ERP systems. I’m particularly interested in medium-sized or large companies and B2B products, though I’m also open to B2C opportunities.
I’m looking for roles in Spain or remote roles with international teams working hours compatible with Europe. Think we could be a good fit? Let’s talk.
Featured case studies
Scaling widget creation with AI and making widgets easier to use
Product Manager & AI Product BuilderI designed and ran an AI-assisted process that enabled me to produce 38 widgets in 6 months. I also led improvements to configuration, navigation and insertion, and the unification of Genially’s widget catalogue.
See how we did it
Defining Genially’s collaboration model and supporting its rollout
Product ManagerI helped define the workspace model and coordinated the first migrations, combining research, commercial priorities and continuity for users’ existing work.
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Bringing vehicle trade-ins into the ERP
Product ManagerI led the research, design and launch of a workflow connecting 6 departments at Clicars. In the first month after launch, the proportion of trade-in opportunities that resulted in a sale was 62% higher than in the same month the previous year.
Explore the process