About

ABOUT

I’m a digital
Product maker

Because I make delightful products to solve pains. With more than 7 years of experience designing, I currently combine the positions of Product Manager, Product Designer and UX Researcher not only to make products pretty, but to make them work.

Thinker I use Design Thinking methodologies to caption user pain-points and areas of improvement

Crafter I always use wireframes and prototypes to conceptualize new functionalities and re-design old ones.

Analyst I enjoy applying quantitative and qualitative user research methods to metric user experience.

Doer I write user stories, lead the product Roadmap, admin the product Backlog and do product testing during the whole cycle.

Working experience

Genially

Product Manager jun. 21 - currently

Detecting opportunities, benchmarking, proposing solutions based on data, ensuring the viability of each issue
Leading the strategy, planning, execution and launching of a my squad
Coordinating and communicating with stakeholders
Managing and updating the Product Backlog and Product Vision

Clicars

Product Maker (PM, PD & UX Research) mar. 2019 - jun. 2021

Communicating with stakeholders
Leading the Product Roadmap
Managing and updating the Product backlog
Being a key player between teams
Analyzing product casuistry
Wireframing and prototyping
Scoping, planning and executing Usability research studies
Designs from concept flows/wireframes to functional high definition visual design

MeComprometo

UX Research Collaborator jul. 2017 - jun. 2018 Mecomprometo.es is an independent UX research project for social programs

Defining products that impact social needs
Carrying out the research initiatives (preparation, fieldwork, analysis, sharing)
Selecting the most appropriate research techniques to fulfill the research goals
Analysing and synthesizing the insights gathered and modeling them into personas, journeys, scenarios, flows...

Dokify

UX Lead & Product designer mar. 2017 - mar. 2019

Communicating with stakeholders
Defining Product strategy
UX research
Leading workshops with stakeholders
Wireframing and prototyping
Analizing product casuistry
Heuristic analysis
UX/UI design
Defining new components to upgrade the UX and the look & feel of the product
Setting the Design Systems

STAY App

Visual & Interaction designer jul. 2016 - mar. 2017

Interaction design
Designing components for web, Mobile App & CMS
UX/UI design
Ideas from paper to high fidelity mockups
Patterns to solve user's problems
Creating Interfaces with the user in mind
Solving Marketing and Business design needs
Communicating with stakeholders

Quum

Art Director mar. 2015 - apr. 2016

Team leader of the Design department, repporting directly to the Creative Director
Conceptualizing and designing client re-branding
Conceptualizing and designing advertising campaigns from client’s brief
Editorial design
Defining and designing visual resources for events

Graphic designer

VICIOUS MEDIA nov. 2014 - feb. 2015

Graphic Designer for Vicious Magazine, Madrid Music Days, Vicious Music Awards & Vicious Live
Designing the monthly magazine layout (both digital and printed)
Illustrating the magazine
Conceptualizing and designing the brand identity
Designing Marketing needs (banners, Landing pages, mailings, key visuals…)

Assaggiarte

Independent Business Owner oct. 2011 - jun. 2014 During my stay in Italy, I built a catering company for small events:

Creating and coordinating the event’s concept (setting, visuals…)
Analysing F&B product rates
Designing event’s menu
Cooking for the events and for deliveries
Financing & Accountings
Designing graphic components for marketing and the events

Digital Tools

Sketch

Axure

Marvelapp

InVision

Zeplin

Hotjar

Ps / Ai / Id

Jira

Redmine

Taiga

Education

University of Washington - 2018 Introduction to basic computational methods for understanding what nervous systems do and for determining how they function. I have explored the computational principles governing various aspects of vision, sensory-motor control, learning, and memory.

UXER School - 2017

Research in User Experience: Research processes, qualitative information, quantitative information, Etnography & User journey
Ideation & Fast prototyping: Co-creation techniques and participatory design, value proposal
Analytics & testing: perception and mental models, web analytics and user sessions, heuristic evaluation and principles of usability, user testing in laboratory

UXER School - 2017

Human Centered Design & Design thinking
Ideation & Fast prototyping: Co-creation techniques and participatory design, value proposal
Business Design
User Research Fundamentals
Personas, Empathy Maps & Customer Journey
Defining User Goals & Design Challenge
User Stories & Feature priorization
Information architecture & Navigation
Responsive / Native Design & Design Patterns
Wireframing
Visual Design
Usability Testing
Tools: Sketch, Axure, Zeplin, InVision, Marvel, Principle & Framer

CICE - 2013 Official Adobe Postgraduate course where I learned the to ideate and to develop graphic frameworks by using Adobe Photoshop, Illustrator and InDesign.

Universidad de Santiago de Compostela - 2007 - 2011 It’s a 5 year University Carreer where I acquired the skills to manage any hotel department by alternating weeks of business Administration with weeks of practices in the operative departments (Services, Cook and Accommodation). At the end of each school year I did from 3 to 6 months of internship in 5 different hotels in Europe.

Languages